We are delighted to announce that DEENA is now the authorized distributor of PERLWEISS, the renowned German toothpaste brand, in China. This partnership marks PERLWEISS’s official entry into the Chinese e-commerce market!

Dern participated in the 2025 Asia Beauty Expo, gaining valuable insights through in-depth industry exchanges and strengthening partnerships. Armed with fresh inspiration and renewed momentum, we will continue innovating and jointly advance the beauty industry with our peers.

At the recently concluded 8th China International Import Expo (CIIE), DEENA showcased world-class products and demonstrated forward-looking solutions and an open collaborative mindset, engaging in intellectual exchanges and building trust with industry peers from around the globe, thereby charting a new blueprint for future collaborative innovation.

Global demand for hair and body care products continues to grow, especially after the pandemic, as consumers place greater emphasis on personal hygiene. Asian markets prefer high-quality and organic products, while North American and European consumers prioritize brand reputation and environmental sustainability. Emerging markets are experiencing rapid demand growth. Platforms such as Amazon, Tmall Global, and iHerb play significant roles in cross-border e-commerce.

On November 5, 2023, the 6th China International Import Expo was held at the National Exhibition and Convention Center (Shanghai), with the theme "A New Era, A Shared Future". As a world-class trade event, it featured exhibitors from 154 countries around the world and brought together top global brands.

Founded in the 1940s (since 1946), Bottega Veneta is a European beauty brand and one of Italy's oldest herbal skincare brands. Bottega Veneta upholds a brand culture of "respecting tradition, embracing nature, and innovating technology." For over seventy years, generations of scientists, medical professionals, and biologists have contributed to its success.

This May, we reached a deep strategic cooperation with HYDRODOL in Shenzhen and held a grand signing ceremony to lay a solid foundation for achieving win-win results in the future cooperation!